Designing Websites That Convert

4 hour (2x2 hrs) webinar by Paul Boag

  • Wednesday 20 Jan

    14:00–16:00 CET

  • Thursday 21 Jan

    14:00–16:00 CET

About this Webinar

When somebody first hits your website, you have only a few seconds to get their attention and then only a few more to encourage them to stay. So how do you use those valuable few seconds? How do you design a landing page that works? In this masterclass, Paul Boag, will show you how you can improve your landing page using a mixture of techniques from design, copywriting, psychology and marketing. Your website’s landing pages have a lot of work to do. They need to explain your offering, convey its benefits and encourage users to take action — all of that in a few tens of seconds, rather than minutes. Paul Boag, UX consultant and author of Click!, will take look at landing pages from various angles to see how they can be optimized. Taking cues from various fields as design, copywriting, psychology and marketing, we can come to a well-performing page. As well as teaching his techniques, he will show you them in practice by reviewing attendee websites and discussing how they can be improved.

What You Will Learn

  • How to design the flow of a landing page, so it draws the user in.
  • How to address user objections and answer their questions at the right moment.
  • How to identify and communicate critical selling points.
  • How to lead the user’s attention around a page with compelling design.
  • How to use design to inspire confidence and credibility in your offering.
  • How to encourage action without resorting to dark patterns and manipulation.
  • How to apply all of the above to your specific website.

Requirements

You’ll need a computer, a webcam and mic to connect with the group. But most importantly, you will need a homepage or landing page you want to improve and be comfortable sharing that with the group.

About Paul Boag

Paul Boag is a leader in conversion optimisation and UX design thinking. He has over 25 years of experience working with clients such as Doctors Without Borders, GlaxoSmithKline and PUMA. His techniques have helped multi-nationals and mom-n-pop businesses alike create a great user experience while also improving conversion. Paul is a prolific writer having written Digital Adaptation and User Experience Revolution. He is also recently released Click, a book that looks at how to encourage users to take action without resorting to manipulative techniques. Finally, he runs the award-winning user experience blog and podcast Boagworld.

4 hour (2x2 hrs) webinar by Paul Boag

Designing Websites That Convert

  • Wednesday 20 Jan

    14:00–16:00 CET

  • Thursday 21 Jan

    14:00–16:00 CET

€240 Reserve Seat

Excl. 21% VAT